ROLE OF AR & VR IN CHANGING THE FUTURE OF MUSIC INDUSTRY

 

Image credit:- amt-lab.org

 

Augmented and virtual reality bring a real revolution in the field of music , as they can connect the audience and also enrich their experience. To promote products and attract more customers, many music events, concerts etc are taking the advantages of augmented and virtual reality. 

What Is Augmented Reality (AR)?

Augmented reality is a technology that lets people experience digital contents such as images, sounds etc over a real environment.

What Is Virtual Reality(VR)?

VR, is the use of computer technology to create a virtual environment that can be immersively explored in 360 degrees.

SCOPE OF MUSIC IN AUGMENTED & VIRTUAL REALITY

Technologies like AR & VR have the potential to change the creation and consumption of music. Because they provide great concert environments and intense immersive experience while sitting in anywhere at home.

Use of AR & VR In Music Industry

Musical Concert

AR or VR concerts, are different but both technologies aim to stimulate a live experience into a virtual/immersive online experience. Although VR is prominently used for conducting musical concert. John Legend, Travis Scott, Lindsey Stirling are some of the famous artists who have pioneered their AR & VR shows.

Improving The Engagement Of Audience

Artists can use various AR elements to provide the show another dimension and make it more joyful for audience. Even with AR glasses people with hearing disabilities can be abled to enjoy the concert. Through VR the audience can have musical experiences to the another level by immersing themselves in a virtual concert that feels like experiencing the live concert. 

Marketing In Music

Augmented reality can be successfully applied for promoting an artist's work or creating viral music marketing. for example Sam Smith recently used AR to promote his single Diamond on Spotify.

In 2015, Facebook and Youtube had launched their 360 degree video posting platform, thus people mainly musicians started posting 360 degree music videos that went viral easily as VR brides up creators with fans.

Providing Musical Therapy

Through these new technologies musical therapy can be given to people suffering from quadriplegia who have great risk of social isolation and have enormous obstructions to access the music therapy. group singing therapy might improves their voice , breathing etc.

BEST AR & VR-BASED MUSIC RELATED APPS

Here are some best AR & VR-based music related apps given below:-

Electronauts

this app consists of variety of interactive tools and users can edit, remix, even performs the various musical tracks of famous artists.

EXA

Its an unique app allows users to record, compose and display original music by using specially crafted tools.  The software also consists of with options like recurrence ,control effects etc.

some of the others famous music related prominent AR & VR -based apps are VRTUOS, SYNTHVR etc.

Conclusion:-

The new technologies like virtual reality and augmented reality bridges up the digital world with musical world and give musical experience another dimension. Now a days uses and role of this technologies are increasing in musical concert, audience engagement, immersive experience of enjoying concert , even to monetize Ar & VR music content and music marketing. 

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