The Impact Of AI To Change The Future Of Lead Generation



 Marketers and sales professionals have been using lead generation for years, to achieve business goals. Artificial intelligence lead generation software revolutionized the sale process as it automates the process of creating potential leads to a great extent. Within a couple of years, AI is going to change the face of lead generation completely.

Why Is AI Used For Lead Generation

Lead generation is a process of attracting the potential customers and build their interest, trust and credibility in order to grow the sales faster.

Artificial Intelligence is going to be the driving force in lead creation as it provides various opportunities results in faster business growth.

Identifying Potential prospects

The first step in buying cycle is to find potential customers. It's not an easy task to find out effective leads among a lots of website visitors.

AI system can search and analyze a bulk amount of data with accuracy thus provides best lead for growing sales.

Lead Nurturing

AI technology can assist sales reps to identify best leads and can convert them into buyers by sending targeted contents, automated emails with customized offers and information related to business and services.

AI helps To Score Leads Logically

AI software can analyze and learn from lead conversion data and help to scoring leads logically. AI-powered lead scoring makes it easier to identify proper leads and enhance conversion rates from prospects to buyers.

Helps To Generates More B2B or/and B2C Leads

AI-powered tools chatbots and virtual assistants helps to generate automatic leads in websites. These tools can initiate conversations with customers, collects & analyzes data and email addresses and also starts lead conversions without the interventions of sale reps.

AI-Powered Lead Generation Tools and Their Benefits

There are plenty of tools available. Here I'm discussing about some of them.

Conversica

Conversica provides a lead assistant that works 24/7 to qualify leads in websites and automatically enhance lead conversion. With the help of this tool, we can essentially clone sale reps and agents to make sure every leads has one-one conversation that enables the automation of true sales.

Drift


It uses an AI-powered chatbot that helps to remove friction from customers buying process with videos, emails and intelligent automation products.

These AI powered bots understand the conversation between customer and sales reps, gives answers to customer queries and generates potential leads from visits at scale.

LeadCrunch

LeadCrunch helps to get more B2B leads by generating a mathematical AI predictive model of ideal customers with existing data. this platform enables us in creating promising prospects.

LeadIQ

It works by connecting email accounts and scanning the inbox to find potential leads. Then it collects data about leads( such as name, title, contact details & more) and track their engagement.

Surfer SEO

it's an AI-powered SEO tool that helps to optimize content that attracts more visitors that ultimately helps in lead generation.

Conclusion

Marketing strategies and customer behaviors are changing over the years. AI-powered tools makes lead generation easier& faster. Thus marketers embrace artificial intelligence for business growth.

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