What Is SEO? Why Is It Beneficial?

Search Engine Optimization (SEO) is an internet marketing strategy for improving quality and visibility of a particular website or webpage to ensure that the website/page rank higher on Search Engine Result Page(SERP).

In simple words, SEO is a set of practices to improve a website's configuration, content relevance, link popularity and also optimize the images & URL, so that it's pages become popular towards user search queries and search engines can rank them better.

If you are a marketer/business owner you should have to use Search engine optimization practices as it becomes an integral part of a successful marketing strategy. So it's very important to know the uses and benefits of SEO.

Key Benefits Of SEO

Search engine optimization is a continuous process and gives result for a longer time. Here are some advantages of SEO given below.

1. Helps To Increase High Quality of Organic Traffic:-

Best SEO practices improves organic visibility leading to high website traffic. Attracting users who are actively searching for services or products related to your business/industry, you can effectively gain your targeting audience.

2.Improves Credibility and Trust :-

Search engines rank a website considering various on-page & off-page factors such as high quality content/services, proper internal & external links, mobile usability, website speed etc.

With better visibility on SERP (search engine result page), the pages more likely to gain engagement, can attract more prospects and also develop the attention & trust of the existing customers , results in increasing credibility & business growth.

3. SEO Provides High Return On Investment :-

While evaluating digital marketing output, return on investment (ROI) is an important factor . Best SEO practices generates leads almost 12% higher than traditional marketing. The high quality optimized contents & services improve user engagement, boost traffic and increase the revenue from any social media campaign & ultimately provides higher ROI.

4.SEO Provides 24/7 Promotion At A Low Budget :-

One of the best things about search engine optimization is that it is inexpensive and shows results even after budget runs out. Because, SEO is a continuous process and it takes time to show results. Applying proper SEO techniques, promote your website or webpage 24/7 and once ranking achieved, your rank can be persisted on search engine & will help in growing your business directly.

5.Improves Brand Awareness:-

Just by reaching the front page of search engine and climbing closer and closer to the top provides not only best leads but also improves brand awareness. Even though the users do not click your site, just by being there, potential customers can incorporate with your brand.

It's very important when you competes on specific search term with others competitors websites or business. Brand awareness will help you to be top of mind of users when they input any query or directly search about the products or services that you provide.

6. SEO Is Trackable :-

Search engine optimization is an inbound marketing strategy which can easily be tracked. Just by using Google Analytics you can easily set up track able conversations like ad clicks, page views, on-site clicks etc. Not only we can check our performance but also we can analyze our competitor's websites. We can use paid SEO tools like SEMRUSH, Ubersuggest etc for this purpose.

If you are a beginner, I'll suggest you to use Google Search Console. It will give you a clear idea about users queries, your current rankings and scope for improvement.

How To Start Doing SEO

Here are some important steps to follow for performing SEO:-

1.MARKET analysis

The journey of search engine optimization should be started with market analysis. Because market research helps you to understand exact need of the customers and you'll be abled to improve your ranking.

2.best content creation

Valuable and user friendly content creation is the key to get higher ranking. The content should be unique .Search engine crawler can easily detect duplicate content. So, cloning should be avoided and content must not have any grammatical errors and plagiarism.

3.keyword research

Keywords are building blocks of the on-page SEO. Keyword research will help you to find out the valuable insight of queries that your targeted audiences are actually searching for.

4.on-page SEO

On-page SEO techniques helps search engines to analyze your website's content so that it can identify if a searcher's query is related to your webpage/site. So your content should be optimized according to search engine's (Google, Bing etc) guidelines.

5.link building

Link building is the part of off-page SEO. Internal linking helps search engines to find your webpages and to determine which pages should rank higher on search engine result page.

Whereas external links build trust and authorities of other websites.

6. Technical SEO practices

Technical SEO is important to make your website free from any technical issues thus the search engine crawler can easily crawl and navigate your website.